Uniqlo's LifeWear is clothing designed to make everyone’s life better. It is simple, high-quality, everyday clothing with a practical sense of beauty. For the LifeWear campaign we wanted to bring their design philosophy to life by portraying inspiring profiles who share their mindset and live their values. We created 360 campaign of moving and still assets for social media, instore and website. 

Uniqlo's LifeWear is clothing designed to make everyone’s life better. It is simple, high-quality, everyday clothing with a practical sense of beauty. For the LifeWear campaign we wanted to bring their design philosophy to life by portraying inspiring profiles who share their mindset and live their values. We created 360 campaign of moving and still assets for social media, instore and website. 

NIM KYONG RAN / FILM DIRECTOR
@nimkyongran

Nim is a film director keen on depicting real people carrying important messages, her collaborations for commercials have mostly been for various charity organizations. Recently she was awarded with Roy Andersson’s award for ”Best new director".

NIM KYONG RAN
@nimkyongran

Nim is a film director keen on depicting real people carrying important messages, her collaborations for commercials have mostly been for various charity organizations. Recently she was awarded with Roy Andersson’s award for ”Best new director".

“I think I live and strive by the LifeWear philosophy myself. Craftsmanship that's simple but well executed. Trying to achieve something that’s beautiful, yet relatable.”

“I think I live and strive by the LifeWear philosophy myself. Craftsmanship that's simple but well executed. Trying to achieve something that’s beautiful, yet relatable.”

NILS AHRENBERG / FURNITURE DESIGNER
@atelier_ahrenberg

Furniture designer Nils Ahrenberg is a Swedish-German designer interested in solving problems through carpentry and the aesthetic aspect of design. He is a part of the design studio VERK.

NILS AHRENBERG
@atelier_ahrenberg

Furniture designer Nils Ahrenberg is a Swedish-German designer interested in solving problems through carpentry and the aesthetic aspect of design. He is a part of the design studio VERK.

“I believe that Uniqlo aims for similar goals as myself. We both want to solve a problem, make it more beautiful and more sustainable.”

“I believe that Uniqlo aims for similar goals as myself. We both want to solve a problem, make it more beautiful and more sustainable.”

MICHELLE JENG / ELLE CONTRIBUTOR & REAL ESTATE ANALYST 
@michelle.jeng
 

Michelle Jeng is a regular ELLE Sweden Contributor and a Real Estate Senior Analyst. She’s also a mother and style coach in interior and fashion. She loves city life with all that it means, from work to spontanious dinners to playdates, always on the go she’s inspired by life needs to create her versatile warderobe. 

MICHELLE JENG
@michelle.jeng
 
Michelle Jeng is a regular ELLE Sweden Contributor and a Real Estate Senior Analyst. She’s also a mother and style coach in interior and fashion. She loves city life with all that it means, from work to spontanious dinners to playdates, always on the go she’s inspired by life needs to create her versatile warderobe. 

“The LifeWear philosophy is smart and aligns well with where the world is today. I think the whole idea of creating clothes that are suited for everyone and at every moment in itself is absolutely amazing.”

“The LifeWear philosophy is smart and aligns well with where the world is today. I think the whole idea of creating clothes that are suited for everyone and at every moment in itself is absolutely amazing.”

Say hi!
hello@ostromstudio.com 
+46 736 000 151

Say hi!
hello@ostromstudio.com
+46 739 22 88 61