The iconic outdoor brand Fjällräven asked us to update their global instore signage. Fjällräven is sold mainly through outdoor retailers worldwide. The challenge was that their customer had a hard time finding the brand instore as well as differentiate the men's and women's collection. The result is modern and clean cut by bringing out the iconic fox logo, staying true to their long heritage.
The iconic outdoor brand Fjällräven asked us to update their global instore signage. Fjällräven is sold mainly through outdoor retailers worldwide. The challenge was that their customer had a hard time finding the brand instore as well as differentiate the men's and women's collection. The result is modern and clean cut by bringing out the iconic fox logo, staying true to their long heritage.
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