Granit's vision is to simplify peoples lifes to get more time to live. We worked closely together with Granit's inhouse team to reinvigorate the brand to reflect what a simplified and minimalist lifestyle means today. We created a vision workshop where we dived into the question of what role the brand will play now and in the future. The result is an updated brand book including a new font, color scheme, guidelines for imagery and marketing, inspired by Granit's core values of simplicity of form, function and quality of life.
Granit's vision is to simplify peoples lifes to get more time to live. We worked closely together with Granit's inhouse team to reinvigorate the brand to reflect what a simplified and minimalist lifestyle means today. We created a vision workshop where we dived into the question of what role the brand will play now and in the future. The result is an updated brand book including a new font, color scheme, guidelines for imagery and marketing, inspired by Granit's core values of simplicity of form, function and quality of life.
Granit's design philosophy is aesthetic function - something we wanted to be reflected throughout their identity with a clean humantist typeface and the use of white space. The new identity enhances the simplified and minimalist look Granit is well known for while adding imagery with sense of life and warmth reflecting their vision of time to live.
Granit's design philosophy is aesthetic function - something we wanted to be reflected throughout their identity with a clean humantist typeface and the use of white space. The new identity enhances the simplified and minimalist look Granit is well known for while adding imagery with sense of life and warmth reflecting their vision of time to live.
Granit has always been strictly monochrome in their DNA. Today the perspective on monochrome interior has widen. We introduced a new softer version of monochrome with muted shades to compliment puritan white and black.
Granit has always been strictly monochrome in their DNA. Today the perspective on monochrome interior has widen. We introduced a new softer version of monochrome with muted shades to compliment puritan white and black.
Granit's imagery is based on a clean image composition with the product in focus, using a vivid warm sunlight where shadows and reflections are at play. We bring the images to life by showing how the products can be used.
Sleepacy Kids is the playful under-label that flirt a little with the costumer, adding charm to the brand. The Sleepacy Kids logo is designed to add a playful twist to the kids products.
Granit's imagery is based on a clean image composition with the product in focus, using a vivid warm sunlight where shadows and reflections are at play. We bring the images to life by showing how the products can be used.
Uniqlo LifewearCampaign Video
Berluti ResortCampaign Imagery
FjällrävenInstore signage
Sleepacy BrandingBrand Identity / Packaging
Inabo BrandingBrand Identity / Packaging / Imagery
Fjällräven Kånken ArtCampaign idea / Motion concept
Berluti Made in L.A.Campaign Imagery / SoMe Content
S.Y.L.A AuctionsWebdesign / Graphic Design
Berluti Endless SummerCampaign Imagery
UniqloSocial Media Content
Sleepacy Campaign Imagery / Visual Identity
Berluti Still VeniceCampaign Imagery
FloresenceCampaign Imagery / Branding
Inabo SS22Campaign Imagery
VV Self TestPackaging Design / Campaign Imagery / SoMe Content
VV WebsiteWebdesign
VV BrandingBrand Identity / Campaign Imagery
VV CleanserPackaging Design / Campaign Imagery / SoMe Content
Fjällräven KånkenCampaign Imagery
Carl WestinBrand Identity
Say hi!
hello@ostromstudio.com
+46 736 000 151