SHAW FAMILY ARCHIVES
Brand Identity

Shaw Family Archives works to preserve and promote the work of the legendary photographers Sam & Larry Shaw. Shaw was ahead of his time and in everything he did he maintained his unique, forward-thinking perspective. Similarly, we wanted to create an identity that pushes the boundaries of his brand from something classic to something more exciting and modern through the use of interesting crops, bold typography, and vivid colors. This project was created together with TODA NYC.  

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