MY KÅNKEN ESSENTIALS
Brand film l 360 campaign l Social/Digital
We helped Fjällräven to create a 360 campaign in their launch of Kånken Essential, a brand new line of accessories as complementary to the classic Kånken backpack. Not since the 1960's has there been any pictures produced other than its user generated content to portray the iconic backpack and their users. Therefore it was an honor to work on this project together with the Fjällräven team.