Brand Identity l Art Direction l Website
Inabo, a slipper company born in Sweden comes with the aspiration to encourage people to slow down, to stay in and to value me time over screen time. We worked closely together with the founders Sofia and Ludvig to develop the brand identity and packaging. Moving away from traditional Scandinavinan minimalism, Inabo wanted to embrace rich colours, art and carefree attitude. The result; a rich color palette, packaging inspired by the Memphis movement and images of people embracing the art of doing nothing.